What is homeroom?
homeroom is a safe haven for lovers of style, shopping and community.
We’re two best friends on a mission to conquer a simple premise with a million possible variations: ‘where can I find…?’
Our weekly dispatches help take the overwhelm out of getting dressed with advice on how to do it well, plus shopping guides that offer a market edit of the season’s best pieces. Our guest edits offer a glimpse inside the minds — and wardrobes — of some of Australia’s most well-dressed people.
In 2024, we both had babies and our lives lurched into new territory. This newsletter is our creative and sartorial lifeline while we train our offspring to become co-CEOs and relaunch the website in earnest.
Every item we recommend is Australian.
Subscribe so we can do the homework for you.
And who are you two?
Sophie Barker
Sophie is homeroom's creative director and resident style maximalist. A renowned Australian fashion stylist, Sophie's clients have included David Jones, Dior, Chadstone and Lexus. Her editorial work has appeared in Vogue China, ELLE France and Black Magazine. Over more than 17 years in the industry, Sophie has built a reputation for exceeding expectations with her work ethic and skill in creating memorable looks for both editorial and commercial work. Through homeroom, Sophie has turned her vast knowledge of the Australian fashion landscape into a trove of the country's best labels, creating a much-needed resource for both industry and consumers alike.
Sophie has been wearing cowboy boots since she was nine. Follow her here.
Annie Carroll
Annie is homeroom’s editor and resident style minimalist. A public relations advisor and communications strategist, Annie's background has seen her working with organisations and brands at the forefront of the Australian arts, fashion, design and lifestyle industries. Her writing has appeared on the pages of The Age, Vice, InDesign Magazine, Broadsheet, est Living and Fashion Journal. She brings more than a decade of experience working in creative communications to homeroom.
Annie has been searching for the perfect white shirt for three decades. The search continues. Follow her here.
When will I hear from you?
We publish newsletters weekly, which might include an edit of the season’s best pieces, a guest edit or interview, advice on how to get dressed with some visual inspiration sprinkled in or a round-up of the things we’re both coveting.
Occasionally we get gifted pieces from labels, which we so appreciate — but we only recommend products we genuinely love.
For $8 a month or $60 a year, paid subscribers get access to exclusive weekly content, full archival access and an invitation to join the inner sanctum of homeroom — which is really just a fancy way of saying you’ll be invited to our close friends on Instagram and our private Pinterest board.
Why should I pay for a subscription?
Paying subscribers get exclusive access to our full edits and How To Get Dressed content series
Access to our full archive
Option to be added to our Close Friends group on Instagram where we answer your style conundrums and queries — just email us after you’ve signed up for a paid subscription with your IG handle to be added
Our founding subscribers will also be invited to our private IG chat room
Every paid subscription enables us to keep delivering this newsletter, and goes towards maintaining and developing the ultimate Australian fashion resource: our website!
What does the press say about homeroom?
“This digital compendium helps take the guesswork out of shopping, and strips away the exclusivity and intimidation many associate with the fashion world.” — Broadsheet
“Have all the best Aussie labels at your fingertips with this fab new fashion directory website.” — Sunday Life
“Homeroom is such a useful new fashion site. It’s basically a directory edit for anything you’re looking for - trend-based or classic - in the Australian designer market.” — Highly Enthused
How can I get in touch?
Email us at hello@homeroom.com.au
Or follow us on Instagram at @homeroomau
